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When you purchase, "36 Ways for Growing Your E-Newsletter Subscriber List," you get the common methods for growing your list - the tricks most people already know - plus the little known tips that most people overlook, such as: Using direct mail to increase subscriptions Press release boilerplate and article "bios" Archiving your newsletter issues to increase Web traffic Using incentives to get people to subscribe Developing an easy-to-use subscription form Writing articles for online publications. Coordinating your newsletter with today's new technologies, including RSS, blogs, and podcasts "I downloaded your e-book the other day and found it chock full of some very savvy suggestions for getting more people to sign up for my newsletter. Some are common sense ideas that I hadn't thought of!" Nancy SchnaarsPrincipalHallmark Communications, Inc. So what do you get when you order, "36 Ways to Grow Your E-newsletter Subscriber List"? 36 tips for growing your e-newsletter list. These aren't "one-liner" tips. I give you detailed instructions and information. List of useful resources including e-newsletter experts you can consult on how to write better copy to keeping abreast of current email laws and trends. Additional tips on how to test your e-newsletter before you hit "send." 100% money-back guarantee. ALL THIS FOR JUST $24.95! When you complete the purchase process, you'll be automatically taken to a special Web page where you can ownload your e-book right away.
Who would have thought a book about punctuation could cause such a sensation? Certainly not its modest if indignant author, who began her surprise hit motivated by "horror" and "despair" at the current state of British usage: ungrammatical signs ("BOB,S PETS"), headlines ("DEAD SONS PHOTOS MAY BE RELEASED") and band names ("Hear'Say") drove journalist and novelist Truss absolutely batty. But this spirited and wittily instructional little volume, which was a U.K. #1 bestseller, is not a grammar book, Truss insists; like a self-help volume, it "gives you permission to love punctuation." Her approach falls between the descriptive and prescriptive schools of grammar study, but is closer, perhaps, to the latter. (A self-professed "stickler," Truss recommends that anyone putting an apostrophe in a possessive "its"-as in "the dog chewed it's bone"-should be struck by lightning and chopped to bits.) Employing a chatty tone that ranges from pleasant rant to gentle lecture to bemused dismay, Truss dissects common errors that grammar mavens have long deplored (often, as she readily points out, in isolation) and makes elegant arguments for increased attention to punctuation correctness: "without it there is no reliable way of communicating meaning." Interspersing her lessons with bits of history (the apostrophe dates from the 16th century; the first semicolon appeared in 1494) and plenty of wit, Truss serves up delightful, unabashedly strict and sometimes snobby little book, with cheery Britishisms ("Lawks-a-mussy!") dotting pages that express a more international righteous indignation. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
This impassioned manifesto on punctuation made the best-seller lists in Britain and has followed suit here. Journalist Truss gives full rein to her "inner stickler" in lambasting common grammatical mistakes. Asserting that punctuation "directs you how to read in the way musical notation directs a musician how to play," Truss argues wittily and with gusto for the merits of preserving the apostrophe, using commas correctly, and resurrecting the proper use of the lowly semicolon. Filled with dread at the sight of ubiquitous mistakes in store signs and headlines, Truss eloquently speaks to the value of punctuation in preserving the nuances of language. Liberally sprinkling the pages with Briticisms ("Lawks-a-mussy") and moving from outright indignation to sarcasm to bone-dry humor, Truss turns the finer points of punctuation into spirited reading. Joanne Wilkinson Lynne Truss, an English grammarian is bloody fed up with sloppy punctuation. Does that sentence leave you feeling confused, irritated, or angry? Do you feel you have to second-guess the author of the sentence, forced to ascertain whether s/he was writing to Lynne Truss or about Ms. Truss.
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