Editorial Reviews

So you, too, want to join the ranks of the self-employed and start your own business at home or in a small office nearby. How do you choose the right field? Get customers? Price services? Protect property? Raise funds? Concise information on hundreds of basic issues that stem from such questions can be found in the updated second edition of The Home Office and Small Business Answer Book. Janet Attard--a journalist who has operated her own business for two decades and written extensively about the process--presents the essentials in a clear Q&A format divided into logical sections on selecting, starting, maintaining, and growing a business. Included is advice on franchising and multilevel marketing (pros and cons, how to assess); business and marketing plans (why they're needed, what's included); price structuring and financials (hourly vs. per-job billing, estimating expenses); equipment (what's needed, what it costs); marketing (obtaining publicity, placing ads); and much more. There is a wealth of information here, although additional specifics are necessary before many of the larger projects (like creating a business plan) can be fully executed.

For that, however, Attard supplies ample resources in the appropriate sections and in six indexes. --Howard Rothman Review"...Janet Attard's Home Office and Small Business Answer Book provides [a] well-thought-out game plan for making that dream a reality. -- Mike Espindle, managing editor, Home Office Computing This week more than 40 million people in the United States are likely to spend some time tapping away at home computer keyboards, tinkering with gadgets in slightly musty basements, loading boxes or barrels or tools into vans or garages, or pursuing any number of other activities, all in pursuit of one common goal-making money at home. No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear? Search Products Tagged with Sell a Digital Version of This Book in the Kindle Store If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more Rate This Item to Improve Your Recommendations I read Ms. Attard's first book several years ago and heard that she was once again writing an update to this book. I just received the book and have spent most of a day reading it from cover to cover. She answered most every question I had and all those that I did not even think of asking. If you are going into your own business this book is a MUST HAVE.

Here are just a few insider tips you'll discover in "How to Win Sales & Influence Spiders"...
Chapter 1: Winning the Search Engine Optimization BattleFind out how to outrank your competitors in the "free" search engine results. In this information-packed chapter, you'll get techniques that reveal: The #1 Rule that Unlocks the Door to Free Rankings and Traffic
How to Avoid the 7 Spamming Sins that Can Get Your Site Banned The Top 5 Bad Link Neighborhoods that Will Hurt Your Rankings Chapter 2: Leveraging Articles for the WebYou don't have to be a professional writer to write articles for the web. You just have to think like an online marketer to make them bring in business! Get the shortcuts on how to: Easily Achieve "Expert Status" to Win Free Publicity Find Topics that Will Attract Search Engine and Humans to Your Site The 3 Things Your Article Byline Must Have to Bring in Business Chapter 3: Blogging for Business Everyone seems to have a blog. Your colleagues, your cousin, even your cat. Will your business die without one? No. Can a blog boost your business? Absolutely. Make blogging pay off big for your business by discovering.

Blogging Techniques that Engage Prospects and the Press 3 Places to Put Keywords to Boost Your Search Engine Rankings How to Protect Your Blog from Spammers, and Protect Your Online Reputation fromCompetitors or Complainers Chapter 4: Networking in Social MediaWondering why all of the fuss about social sites like Flickr, YouTube and MySpace? Consumers are in the driver's seat, and they are creating, sharing and promoting content all over the web. Leverage these consumers to talk about your business, for free, by finding out: What "Tagging" Is and How to Use This to Get Traffic 6 Ways to Optimize Online Videos for the Search Engines Spiders The Kinds of Content that Can Lead to a Lawsuit...and How to Avoid This Chapter 5: Broadcasting Your MessageWant publicity now? You don't have to wait for the press to contact you-broadcast your message directly to them. Learn what journalists want and what you can do to effortlessly draw them to you. This chapter reveals: The 3 Essential Ingredients for Making Your Story Newsworthy How to Optimize Press Releases, Podcasts and Webinars for Spiders 10 Tips for an Online Press Center that'll Get Journalists to Quote You Chapter 6: Connecting through E-MailSadly, many business professionals focus on getting new traffic while forgetting to maximize an e-mail trategy that easily pays off...over and over again.