Wednesday, March 18, 2009

Punctuation Pandemonium

Here's a small book you'll want to stuff in your pocket for that next flight or train trip to pass the time and avoid the embarrassment of having to explain to people you know that you're chuckling over a book on punctuation. Oddly enough the quite funny joke on which the title is based only appears on the dust jacket. But there is enough deadpan humor, historical trivia, and useful information in this modest work to make up for the lapse. If you think punctuation is just a collection of gratuitous furbelows with strict rules intended to keep grade school teachers, snobs, and compulsive personalities preoccupied, take a deep breath. To be sure our author Lynne Truss is a punctuation vigilante and does not take these matters lightly. Offenses to the language put her into a royal snit. Her temperament inclines to "zero tolerance", but in practice Truss recognizes the need for flexibility. The written presentation of our language is dynamic and continues to evolve. The preservation of punctuation rather than a fussy observance of rules is her goal. Maybe just maybe that preservation motive explains her regret at not mothering the children of the 16th century Venetian printer, Aldus Manutius the Elder, for whom we have to thank for italics and semicolons.

Truss makes a serious point simply enough. Punctuation provides the traffic signals that keep words from banging into one another. In a complicated, poetic, and dangerous world punctuation can help render thoughts with clarity. Punctuation is both the sign and the cause of clear thinking. In legal, political, and personal matters this should be remembered. Hmm...maybe it's the neurotics' obsession for detail that keeps us all on track. You have no recently viewed items or searches. After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session Buy this book and get an extra 50% off your next business & investing magazine purchase--that's half off our already low subscription price. Pick from bestsellers like "Forbes", "SmartMoney", "Fast Company" and more. Here's how (restrictions apply) if (typeof showHideElement == 'function') { showHideElement('specialOffersHidden', 'specialOffersDiv');
showHideElement('productPromosHidden', 'heroQuickPromoDiv');

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws
Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails
Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect.

It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper. From the Back CoverSend your message to the inboxes of the world Develop a winning strategy, build a quality e-mail list, and find success Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. Discover how to: Combine e-mail with other marketing media Comply with anti-spam laws Set reasonable objectives Brand your e-mails Build relationships with your customers Increase your open rate

No comments:

Post a Comment