John Arnold's latest blog posts

Ten Ways to Boost Email Newsletter Readership Most people scroll and scan through email newsletters and stop to read every word only when their eyes happen to catch a headline, link, or image that captures their interest. Sometimes just asking (or begging) your audience to read every word in every email newsletter can help to increase the average number of words your audience reads. More likely, you'll need to employ one or more of the following tactics...>
This is syndicated from Small Business Marketing Expert John Arnold. Comment February 2009 Newsletter: 30 Low Cost Marketing Tools 4:41 PM PST, March 3, 2009 John's monthly email newsletter for February is now available online. This is syndicated from Small Business Marketing Expert John Arnold. Comment Email Marketing Overview - Audio 7:18 AM PST, February 27, 2009 Listen to John discuss email marketing with Rodger Roeser on That Marketing Show. It inclulds quite a bit of endorsement for Constant Contact but it's a good overview of the basics that make email marketing work to grow your business.

This is syndicated from Small Business Marketing Expert John Arnold. Comment Read more of John Arnold's Blog John Arnold's manual for email marketing is an amazing resource for anyone looking to start or accentuate their email marketing. The information is presented in a way that is easy to follow with enough technical explanation to help everyone from the complete novice to the expert. I have been doing email marketing for a couple years, have attended seminars on it BUT I still found new and interesting information, statistics and resources in this book that were incredibly helpful in organizing my email marketing efforts. Before you sign up for an email marketing account with a service provider, make it a point to get this book and give it a read. You'll find it incredibly helpful! John Arnold has created a practical manual that will be useful to a wide range of people. The information is presented in a clear and concise manner with organized content and a good use of examples. Written in an easy-to-follow format, it virtually walks you through the necessary steps of creating and maintaining an email campaign.

It is a must-have for any business owner who wants an effective and time-saving answer to customer communication. Other manuals will come and go but this valuable resource will stay on my office desk for a long time to come! No matter where you are in the email marketing learning curve this book will serve you well. Novices will like its detail and step by step approach that will quickly get them on the right path and avoid many expensive and frustrating pitfalls. Veterans will benefit by UN-learning many of the myths about email marketing that experience shows is counter-productive as well as learn important recent changes that have taken place in email marketing. Both groups will find this book well indexed for quick look-ups and problem solving long after their inital read. If you have only the time and/or money for one email marketing book -- THIS is the one to get.

The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for communicating with the outside world. They're inexpensive to produce and publish, and they provide you with a systematic means for staying in front of your customers and prospects. Unfortunately, it's not that simple: Every day, more and more E-Newsletters are launched. There's a lot of competition for the attention of your readers. To stand out, yours needs to be among the best in whatever business you're in. There are many tradeoffs to be made and pieces to pull together in doing it professionally and efficiently.
Your customers and clients will be watching, and you need to make as strong an impression as possible, particularly during those first few months of publication.